Coaching
“I have worked with several coaches and consultants over the span of my 35 year career and can say whole heartedly hiring Bethel was one of the best decisions we made… She is so genuine and authentic, and offers a full range of really concrete, practical ways to increase performance, social media presence and marketing effectiveness. She works in partnership with us in creative ways that stimulate and challenge us to go beyond what we know, or what we fear, to transform our organization to a whole new level of productivity. She is truly a gem.”
- Heide, Venue General Manager
I Want to Help You Achieve Your Version of Success
Having spent many hours learning from educational events and online programs myself, and having downloaded loads of free content, too, I know just how helpful they can be. However, I also know that they can only go so far, as free content and broad events need to satisfy a wider audience than just you and your business.
Therefore, there comes a point when you need or want something more.
Targeted guidance and specific help that only comes from one-on-one coaching -
With a person who has years of wedding industry experience and business knowledge, as well as experience in other industries.
A person helping you to sort out your unique needs, and then working by your side to implement solutions specific to what you want your business to be. Especially since each and every one of us should have a different definition of what success means for our business and our life.
And a person who likely ends up having many titles from you, in addition to “coach”: knowledge center, accountability partner, helper, business therapist, and hopefully, friend!
- Bethel
The Why & How We Can Work Together
The WHY We Work Together
As you’ve probably noticed, there are many options when it comes to wedding business information and education. Blog posts, industry-related articles, educational events, online courses, etc. - and many of them are free or low-ish cost. So, WHY and WHERE should you think about investing both the time and the money in working with me through one-on-one coaching?
Well, you might not be surprised to hear that the WHY and WHEN tend to happen at about the same time. And it is usually when you find that - in our very personal world of weddings, and in an industry where most of us work for ourselves - you need more than just generalized education. You need - and should really want to work with - someone who not only understands the wedding business, but wants to spend time understanding YOUR business, and then works with you on solutions developed specifically for your business. A coach who is always focused on the goal of helping you achieve YOUR version of success, whatever that looks like for you.
It could be a specific issue or an area of business that you want to work through, or it could be more comprehensive help in getting your business reality to line up with your business vision, or anything in between. Whether you want a little help or a lot of help, we can work through it all together!
The HOW We Work Together
Like any great coach or accountability partner, I will be by your side instructing and guiding you using not only my successful business and training experience – both within the wedding industry and outside of it – and my vast network of resources, but also many other things that I’ve observed or learned along the way, as our wedding industry is constantly changing and we have to change with it. Instead of just telling you what to do or you trying to figure it out on your own, I can assist you in learning everything from the “why” to doing it through the “how” to maintaining it. Together, we figure out and implement solutions that best fit YOU and YOUR business.
The first step to make this happen is for us to have a short no-cost introduction call (about 15 to 30 minutes). During this call, we discuss the why you are seeking assistance and the what outcome you are looking to achieve. It also gives us a chance to get to know each other a bit so that by the end of the call, we can tell if we are the right fit for each other.
If we are the right fit, we will talk about options for working together. Since each business is different, and therefore, I believe that there are no generic businesses, I don’t have generic coaching options nor a standard coaching plan that every client must follow, which means that the recommendations we talk about will be tailored, based on your business and your needs as we discussed them.
The Cost
As mentioned above, I don’t have generic coaching options, which means that what we decide on with be totally up to you. However, I know most people want to have an idea of the cost before taking the first step and I completely understand that.
My simplest coaching option is 2 hours (usually two one-hour sessions) and it costs only $250. This is a great option for those who have a single issue or item to work through, since it provides us time to dig into it a bit and for me to propose solutions. And, by splitting it into two sessions, it gives time for you to start implementing, after which we can discuss it and adjust as necessary. This two-hour option is also perfect for those who have never worked one-on-one with a coach and/or want to to explore working with me, as it doesn’t require a more comprehensive commitment of either money or time.
Of course, most of my coaching clients and I work together over multiple sessions, allowing us to properly work through more in-depth issues and needs. The number of sessions is something we will discuss and agree upon based on your goals, and these sessions are done at $200 per hour. We will often plan on it being five or ten one-hour sessions ($1000 or $2000 respectively), and many of my coaching clients treat me like I’m on retainer for them. This means that rather than working for five weeks in a row on a specific date and time (which is still fine, and some coaching clients do want that from me), many prefer to take time to really work on whatever we talked about in an earlier session, and then come back for another one-hour session whenever a specific situation or opportunity arises that they want to work through, or when they are just ready to dive into more action steps. Since you always have access to my calendar, you can easily grab another session with me whenever you are ready for more time with me!
And, for specific projects, for example, getting you set up, or better set up, on a software package, we would discuss the needs and outcomes in detail, and then I would propose a fixed fee project.
I understand that for many in our industry, cash is tight and flows inconsistently, so I try to be as flexible as possible in both pricing and payment options. If you think working with me might be the right choice for you and your business, click here to schedule a no-cost introductory virtual meeting or call. Or if you have questions or want to know a little more, feel free to send me a message.
Areas of business I often work on with my coaching clients:
Pricing - How to charge what you are worth
Social Media - Which platforms to use and what to share on each
Marketing - Where should you be seen and what should you show
Business Systems - How to choose and use them most effectively
Business Processes - Defined to exceed ideal couple expectations with increased efficiency
Reviews & Referrals - How to get more - and better - and how to use the ones you get to their best effect
Website - Yes you should have one, and yes, it needs to reflect what you love to do and how well you do it
And whatever else is on your mind is fair game too!
And on Specific Projects Such As:
Software Selection and/or Setup - Choosing and using a system for the best balance of the couple’s experience and your business efficiency.
Email Development and Templating - Using your #1 communication tool to increase bookings and elevate the couple’s experience.
Nail the Pre-Booking Process
A hybrid project combining email work, systems work removing friction in your booking process (contracts & invoices), and “meeting boot camp” getting your meeting to be a solid sales tool.
