Your Electronic First Impression – Good, Bad, or Ugly?
In my previous blog post, I talked about the difference between automated and templated e-mails, which prompted me write this post on how important it is to make the electronic communications you send not only clear, but also correct.
What I mean by clear is that each communication you send should be concise, answer the question or provide the information that led to it being sent, and the information given in the communication should make sense to the person you are sending it to without them needing to get more information from you.
What I mean by correct is that there should be no spelling errors and your grammar should be proper, or proper enough that nobody other than an English teacher or professional proof-reader would notice. I know we are in an age of quick texts and e-mails in which errors are considered acceptable, and yes, you might have to expect it from your clients in their communications with you – however, your business is usually going to be held to a higher standard and will often judged by the quality of your communications.
These recommendations apply equally whether it is the all-important initial e-mail response to a potential client or a simple automated follow-up e-mail that is sent to a couple you have been working with for a while. Think of it this way, the first impressions your business make most of the time are through your website and in your initial communications. So, if you are not sure about the clearness or correctness of the communications being sent, get some help… your business will thank you!!!