I just returned from this year’s Wedding MBA, a conference for wedding industry professionals and specifically focused on the business side of weddings. The very first speaker at this year’s conference spoke about how many wedding pros decry the DIY trend in couples (including “hiring friendors”), and yet DIY so many things in their own business, especially their branding – their logo, their website, their marketing materials and collateral. I laughed and nodded my head, as that’s so true of so many businesses I know!
Here is a great piece about that exact topic, as, truly, we are setting the tone from the very start with potential clients about just how professional we are about ourselves and our businesses. Please take that part just as seriously as you do how you do what you actually do.