Imagine you offer the best teeth whitening service a vampire could ever want. However, your business is only open during the day, and all of your wall art are wooden crosses. How successful do you think you would be?
Of course, the above is an exaggerated example, but I am trying to make the point that every part of your business needs to, as much as possible, match the way your ideal client wants and expects to do business when buying your product or service. This is why it is so important to understand who your ideal clients are, how they think, and what they expect, since without knowing that, you end up developing, implementing, and managing systems and processes somewhat blindly. It is very possible to have systems that are fancy and processes that are streamlined yet your ideal client wants and/or expects something different. Have you wondered why you receive lots of inquiries but not lots of bookings, or why your pictures are incredible but you are only getting 4-star reviews?
We all know that there are plenty of wedding planners, DJs, photographers, etc. who provide an incredible service on the wedding day itself, but it is those that meet or exceed their ideal client’s expectations during the entire customer journey who earn the rave reviews, and receive more referrals. To increase your sales and to make your business shine, figure out who your ideal customers are and what they want, and then create systems and processes that will make them happy because when their happy, I guarantee you’ll be happy!
To increase your sales and to make your business shine, figure out who your ideal customers are and what they want, and then create systems and processes that will make them happy because when they are happy, I guarantee you’ll be happy!