Do you know your Why?
If you haven’t yet watched it, I highly recommend that you watch Simon Sinek’s TED Talk on the Golden Circle:
The full version is here (18 minutes):
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
And then here is an abbreviated version (only six minutes): Watch it on YouTube
The first time I saw it, I sat there with the biggest grin on my face, as he put into words what I had figured out over the first two years of my business: if I know why I do what I do (as the why comes first and the what and how follow from that), and if I know who my ideal client is and then think about their Why, and I can express both my why and their why to them, it will be a more satisfying and fulfilled and successful relationship for all of us.
So, here’s my suggestion: watch this video, and then write down first what you think your “why” is, and second, what you think your ideal client’s “why” is. And, yeah, if you haven’t yet figured out your ideal client, that’s definitely something you should do as well. Enjoy!
