blog by bethel

taking business to the next level
Thinking Outside the Box – Point/Counter-Point

Thinking Outside the Box – Point/Counter-Point

If you have been in the business world for more than 10 minutes, you have probably heard the phrase, “think outside the box.”  And when you heard it, it probably was in the context of how your business will be, or what you do for someone else’s business will be, more...

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Inquiry to Meeting to Booking – What are Your Numbers?

Inquiry to Meeting to Booking – What are Your Numbers?

When looking at the success of your marketing efforts as a wedding professional, you need to always be looking at three different but related and important statistics: inquiry numbers vs. meeting numbers vs. booking numbers.   As you can probably figure out, your...

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Just Say No to Money?  WTF?

Just Say No to Money? WTF?

One of the toughest things in business is to turn away money, yet, it is something that we as business owners need to be prepared to do, especially in such a personal business as weddings.  How many times have you left a meeting with a couple saying to yourself, that...

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Want to Know the Answer – Use Questionnaires

Want to Know the Answer – Use Questionnaires

As part of our discussion on how to improve the customer journey, we talk about automating certain tasks, making them easier for you, and in some cases even making them easier your customer.   One perfect example is the use of an online questionnaire to collect...

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Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from "all...

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Here Ye, Here Ye – The Power of Reviews

Here Ye, Here Ye – The Power of Reviews

For wedding professionals, the importance of having recent and great reviews cannot be overstated. I know some of you get it - and I know some of you say that you get it - but the real questions are: do you have a plan in place to get reviews from as many couples as...

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Systems vs. Processes – Can’t They All Just Get Along?

Systems vs. Processes – Can’t They All Just Get Along?

When discussing the customer journey, we talk a lot about the path a customer takes and the touch points along that path where your business interacts with the customer. This path and those corresponding touch points shape the quality of the customer journey and that...

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Mapping Your Customer’s Journey

Mapping Your Customer’s Journey

One of my points of focus this year is to talk about the importance of the customer journey as it applies to your business success.  The customer journey is the “path” which a potential customer takes from the moment they first find you until either they decide not to...

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