blog by bethel

taking business to the next level
Inefficiency vs. Overworking in Your Business

Inefficiency vs. Overworking in Your Business

I will admit, I have watched more than my share of online seminars, and been through more than a few different business planner/organizer systems trying to get myself, and my businesses, more organized and more efficient.  Any other planner addicts out there??   And...

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The Big Fact & the Big Fiction of the Ideal Client

The Big Fact & the Big Fiction of the Ideal Client

Having had a few lively discussions recently about the reality of ideal clients - or ideal couples as we call them in the wedding industry - I figured it would be good to write about what I consider the big fact and the big fiction of ideal couples.   In my past blog...

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Where Your Business is vs. Where You Want it to be

Where Your Business is vs. Where You Want it to be

In the title of this post, I am not necessarily talking about "is your business successful", but more along the lines of, "are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make."   There was this concept talked...

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Customer Service and Dealing with Stupid

Customer Service and Dealing with Stupid

I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people.  Does that sound harsh?  Sorry, but it's true, right?  It can be other vendors, it can be employees, and it definitely can be couples.  Now, obviously, this...

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3 Networking Yes-Yes’s and 3 Oh-No’s

3 Networking Yes-Yes’s and 3 Oh-No’s

Although not a necessity, most wedding industry businesses can benefit hugely from a good relationship building plan.  One of the first steps in any relationship building plan is meeting people, and one of the best ways to do that is through networking.  Having said...

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6 Keys to Unlocking a Better Business

6 Keys to Unlocking a Better Business

Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business - and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC.  In this upcoming session, I...

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3 Tips for Discounting in the Wedding Industry

3 Tips for Discounting in the Wedding Industry

When asked if there is any wiggle room on my price, I am quick to respond that I don’t negotiate or discount my wedding officiant services, and for the most part that is true – the only discount that I do offer is to active-duty military.  Otherwise, I charge the same...

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Happiness Based Pricing

Happiness Based Pricing

My last blog post, although not very exciting, was a necessary discussion in regards to the why and how of calculating your time cost so that you can price your services accordingly. Not pulse-raising, but a very important topic, because in the service industry of...

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Are You Charging Enough For Your Time?

Are You Charging Enough For Your Time?

One of the biggest costs within any business is the cost of labor - and for most in the wedding industry, a large percentage, if not all, of the labor cost in your business, is your labor.  Thus, it is important for you, and your business, to not only understand what...

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