Where Your Business is vs. Where You Want it to be
In the title of this post, I am not necessarily talking about "is your business successful", but more along the lines of, "are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make." There was this concept talked...
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Customer Service and Dealing with Stupid
I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people. Does that sound harsh? Sorry, but it's true, right? It can be other vendors, it can be employees, and it definitely can be couples. Now, obviously, this...
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3 Networking Yes-Yes’s and 3 Oh-No’s
Although not a necessity, most wedding industry businesses can benefit hugely from a good relationship building plan. One of the first steps in any relationship building plan is meeting people, and one of the best ways to do that is through networking. Having said...
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6 Keys to Unlocking a Better Business
Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business - and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC. In this upcoming session, I...
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3 Tips for Discounting in the Wedding Industry
When asked if there is any wiggle room on my price, I am quick to respond that I don’t negotiate or discount my wedding officiant services, and for the most part that is true – the only discount that I do offer is to active-duty military. Otherwise, I charge the same...
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Happiness Based Pricing
My last blog post, although not very exciting, was a necessary discussion in regards to the why and how of calculating your time cost so that you can price your services accordingly. Not pulse-raising, but a very important topic, because in the service industry of...
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Are You Charging Enough For Your Time?
One of the biggest costs within any business is the cost of labor - and for most in the wedding industry, a large percentage, if not all, of the labor cost in your business, is your labor. Thus, it is important for you, and your business, to not only understand what...
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4 Things You Need to Consider When Starting a Wedding Business
When starting any business, there are business things you need to consider and then there are industry things you need to consider. Of course, many times the industry things drive the business things, so I thought that maybe I should list what I consider 4 very...
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Thinking Outside the Box – Point/Counter-Point
If you have been in the business world for more than 10 minutes, you have probably heard the phrase, “think outside the box.” And when you heard it, it probably was in the context of how your business will be, or what you do for someone else’s business will be, more...
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Is the customer – or in our case, the couple – always right?
This year I am talking a lot about the customer journey, which starts the moment a couple finds your business, and how the journey you have them take not only affects whether a couple books you but how, if done right, the journey improves the couple's entire...
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