8-12 Second Attention Span – What Do We Do Knowing That?
WeddingWire’s 2019 Newlywed Report – which is the result of surveying over 18,000 couples who were married in 2018 – showed that couple are continuing to get married later in life, and the average from those couples was 33. Meanwhile, the US Census Bureau’s...
Using the Power of Reviews for Your Wedding Business
I talk to my coaching clients and industry colleagues about reviews a great deal. Why? Because the words of those who have used your services or product – talking about the value or the results or what it was like to work with you (or all of the above) – can be so...
The When of Client Communications is Important Too
As I go through my current client communication plan and check out my emails, questionnaires, and other tools – as it’s a continuous improvement process – I think about not only what I’m sending my couples and how I'm sending it to them or asking them to complete...
Year-Round Customer Experience
One of the things that I am constantly re-evaluating in my business is the balance (or juggle) with communication and focus on couples in three (nah, make that four) stages in my wedding business: Inquiry/Booking In-Process Execution Post-Wedding Why? Well, in order...
My Wedding Business Year-End Process
Each of our businesses is different – and I think that that is one of the coolest parts of having my own business, as I get to do what fits me and my goals/needs best, while you get to do what fits you and your goals/needs best. But, my current business is also...
Misunderstandings of Template Emails
I spend a lot of time talking to my coaching clients, and friends in the industry, about email templates. What they are and what they are not. Especially because I absolutely love them and they really save my sanity during the busiest parts of the wedding year! And...
My 3 Important Slower Season Wedding Industry To-Do’s
In San Diego, weddings happen year-round, yet we do have a slower season and, just like the rest of the country, that slower time is now. As wedding professionals, November through March is our time to have fewer weddings and less cash, while having more inquiries,...
3 Quick Thoughts on Communicating with Potential and Current Couples
When it comes to how, and how often, to communicate with your potential and current couples, there are no absolutes when discussing right or wrong ways. The how, and how often, can and will differ based on many things, including: your ideal couple; the customer...
Key Steps to Selecting a Wedding Business Customer Management Solution
In the wedding industry, most of our businesses are small, and, therefore, we don’t have the financial or time resources to design and create a customer management system built specifically around our needs - and for those that do have the resources, please know that...
Making Standard Business Processes Personal and Personal Processes Standard
We are in the very personal business of weddings. So, yes, we do what we do because we love it, or at least love it most days. Yet, we still are running businesses, and therefore, we need to implement a set of processes that are standard for each couple we work...