blog by bethel

taking business to the next level
Using the Power of Reviews for Your Wedding Business

Using the Power of Reviews for Your Wedding Business

I talk to my coaching clients and industry colleagues about reviews a great deal.  Why?  Because the words of those who have used your services or product – talking about the value or the results or what it was like to work with you (or all of the above) – can be so...

read more
The When of Client Communications is Important Too

The When of Client Communications is Important Too

As I go through my current client communication plan and check out my emails, questionnaires, and other tools – as it’s a continuous improvement process – I think about not only what I’m sending my couples and how I'm sending it to them or asking them to complete...

read more
Year-Round Customer Experience

Year-Round Customer Experience

One of the things that I am constantly re-evaluating in my business is the balance (or juggle) with communication and focus on couples in three (nah, make that four) stages in my wedding business: Inquiry/Booking In-Process Execution Post-Wedding Why?  Well, in order...

read more
My Wedding Business Year-End Process

My Wedding Business Year-End Process

Each of our businesses is different – and I think that that is one of the coolest parts of having my own business, as I get to do what fits me and my goals/needs best, while you get to do what fits you and your goals/needs best. But, my current business is also...

read more
Misunderstandings of Template Emails

Misunderstandings of Template Emails

I spend a lot of time talking to my coaching clients, and friends in the industry, about email templates.  What they are and what they are not.  Especially because I absolutely love them and they really save my sanity during the busiest parts of the wedding year!  And...

read more
My 3 Important Slower Season Wedding Industry To-Do’s

My 3 Important Slower Season Wedding Industry To-Do’s

In San Diego, weddings happen year-round, yet we do have a slower season and, just like the rest of the country, that slower time is now.   As wedding professionals, November through March is our time to have fewer weddings and less cash, while having more inquiries,...

read more