blog by bethel

taking business to the next level

My 3 Important Slower Season Wedding Industry To-Do’s

In San Diego, weddings happen year-round, yet we do have a slower season and, just like the rest of the country, that slower time is now.   As wedding professionals, November through March is our time to have fewer weddings and less cash, while having more inquiries,...

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Inefficiency vs. Overworking in Your Business

I will admit, I have watched more than my share of online seminars, and been through more than a few different business planner/organizer systems trying to get myself, and my businesses, more organized and more efficient.  Any other planner addicts out there??   And...

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The Big Fact & the Big Fiction of the Ideal Client

Having had a few lively discussions recently about the reality of ideal clients - or ideal couples as we call them in the wedding industry - I figured it would be good to write about what I consider the big fact and the big fiction of ideal couples.   In my past blog...

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Where Your Business is vs. Where You Want it to be

In the title of this post, I am not necessarily talking about "is your business successful", but more along the lines of, "are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make."   There was this concept talked...

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Customer Service and Dealing with Stupid

I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people.  Does that sound harsh?  Sorry, but it's true, right?  It can be other vendors, it can be employees, and it definitely can be couples.  Now, obviously, this...

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