blog by bethel

taking business to the next level

My Wedding Business Year-End Process

Each of our businesses is different – and I think that that is one of the coolest parts of having my own business, as I get to do what fits me and my goals/needs best, while you get to do what fits you and your goals/needs best. But, my current business is also...

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Misunderstandings of Template Emails

I spend a lot of time talking to my coaching clients, and friends in the industry, about email templates.  What they are and what they are not.  Especially because I absolutely love them and they really save my sanity during the busiest parts of the wedding year!  And...

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My 3 Important Slower Season Wedding Industry To-Do’s

In San Diego, weddings happen year-round, yet we do have a slower season and, just like the rest of the country, that slower time is now.   As wedding professionals, November through March is our time to have fewer weddings and less cash, while having more inquiries,...

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Inefficiency vs. Overworking in Your Business

I will admit, I have watched more than my share of online seminars, and been through more than a few different business planner/organizer systems trying to get myself, and my businesses, more organized and more efficient.  Any other planner addicts out there??   And...

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The Big Fact & the Big Fiction of the Ideal Client

Having had a few lively discussions recently about the reality of ideal clients - or ideal couples as we call them in the wedding industry - I figured it would be good to write about what I consider the big fact and the big fiction of ideal couples.   In my past blog...

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