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Sep

20

2014
Why DIY Isn’t Good for Our Businesses Either

Why DIY Isn’t Good for Our Businesses Either

I just returned from this year’s Wedding MBA, a conference for wedding industry professionals and specifically focused on the business side of weddings. The very first speaker at this year’s conference spoke about how many wedding pros decry the DIY trend in couples (including “hiring friendors”), and yet DIY so many things in their own business, especially their branding – their logo, their website, their marketing...

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Sep

12

2014
Your Ideal Client

Your Ideal Client

I mentioned last time – in talking about knowing your why and your ideal client’s why – about the importance of knowing your ideal client, but maybe we should talk more about that. It seems very clear to me, but I know that some business owners don’t approach it the same way. Can you take any and all business that comes your way? Sure, you...

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Sep

10

2014
Knowing your Why

Knowing your Why

Do you know your Why? If you haven’t yet watched it, I highly recommend that you watch Simon Sinek’s TED Talk on the Golden Circle: The full version is here (18 minutes): http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html And then here is an abbreviated version (only six minutes): Watch it on YouTube The first time I saw it, I sat there with the biggest grin on my face, as he...

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Sep

09

2014
What are your next steps?

Launch of Elevate by Bethel

Who am I, and why am I doing this? Most folks who know me from the wedding industry here in San Diego weren’t surprised when I said that I was creating and launching a business coaching and speaking (and training) business called Elevate by Bethel.  They told me that they were glad to hear that it would be alongside officiating (as we all know that...

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