Systems & Apps


Nov

16

2017
3 Quick Thoughts on Communicating with Potential and Current Couples

3 Quick Thoughts on Communicating with Potential and Current Couples

When it comes to how, and how often, to communicate with your potential and current couples, there are no absolutes when discussing right or wrong ways.  The how, and how often, can and will differ based on many things, including: your ideal couple; the customer journey you want to guide a couple through; and even based on the answers to questions asked and feedback received during...

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Oct

30

2017
Business Systems

Key Steps to Selecting a Wedding Business Customer Management Solution

In the wedding industry, most of our businesses are small, and, therefore, we don’t have the financial or time resources to design and create a customer management system built specifically around our needs – and for those that do have the resources, please know that it is almost always the wrong way to go. This leaves most of us in the wedding industry limited to the systems that already exist,...

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Sep

26

2017
Inefficiency vs. Overworking in Your Business

Inefficiency vs. Overworking in Your Business

I will admit, I have watched more than my share of online seminars, and been through more than a few different business planner/organizer systems trying to get myself, and my businesses, more organized and more efficient.  Any other planner addicts out there??   And don’t get me wrong, there have been systems that have helped quite a bit and there are a few that I...

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Aug

19

2017
Where Your Business is vs. Where You Want it to be

Where Your Business is vs. Where You Want it to be

In the title of this post, I am not necessarily talking about “is your business successful”, but more along the lines of, “are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make.”   There was this concept talked about in business school called the retail curve, and it showed that the way to make...

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Jul

25

2017
Happiness Based Pricing

Happiness Based Pricing

My last blog post, although not very exciting, was a necessary discussion in regards to the why and how of calculating your time cost so that you can price your services accordingly. Not pulse-raising, but a very important topic, because in the service industry of weddings, your time is one of the biggest “costs” to your business, and it is your most precious resource, because,...

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Jul

22

2017
Are You Charging Enough For Your Time?

Are You Charging Enough For Your Time?

One of the biggest costs within any business is the cost of labor – and for most in the wedding industry, a large percentage, if not all, of the labor cost in your business, is your labor.  Thus, it is important for you, and your business, to not only understand what you are doing for your couples, but how much time you are spending doing it.  ...

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May

26

2017
Business Systems

Want to Know the Answer – Use Questionnaires

As part of our discussion on how to improve the customer journey, we talk about automating certain tasks, making them easier for you, and in some cases even making them easier your customer.   One perfect example is the use of an online questionnaire to collect information.  Of course, if it is only a couple of pieces of information that you want or need, it is fine...

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May

23

2017
Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from “all couples are your market” to focusing on attracting and working with your ideal couples, the most important step...

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May

15

2017
Here Ye, Here Ye – The Power of Reviews

Here Ye, Here Ye – The Power of Reviews

For wedding professionals, the importance of having recent and great reviews cannot be overstated. I know some of you get it – and I know some of you say that you get it – but the real questions are: do you have a plan in place to get reviews from as many couples as possible, and do you have a plan in place to use...

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