Reviews & Reputation


Nov

16

2017
3 Quick Thoughts on Communicating with Potential and Current Couples

3 Quick Thoughts on Communicating with Potential and Current Couples

When it comes to how, and how often, to communicate with your potential and current couples, there are no absolutes when discussing right or wrong ways.  The how, and how often, can and will differ based on many things, including: your ideal couple; the customer journey you want to guide a couple through; and even based on the answers to questions asked and feedback received during...

Read More


Aug

10

2017
Customer Service and Dealing with Stupid

Customer Service and Dealing with Stupid

I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people.  Does that sound harsh?  Sorry, but it’s true, right?  It can be other vendors, it can be employees, and it definitely can be couples.  Now, obviously, this is not some revelation from on high, but what is important is to discuss is how we...

Read More


Aug

07

2017
3 Networking Yes-Yes’s and 3 Oh-No’s

3 Networking Yes-Yes’s and 3 Oh-No’s

Although not a necessity, most wedding industry businesses can benefit hugely from a good relationship building plan.  One of the first steps in any relationship building plan is meeting people, and one of the best ways to do that is through networking.  Having said that, I, like many of you, don’t always love networking, and often hate the stereotypical networking!  Yet, when done right, networking can increase awareness...

Read More


May

15

2017
Here Ye, Here Ye – The Power of Reviews

Here Ye, Here Ye – The Power of Reviews

For wedding professionals, the importance of having recent and great reviews cannot be overstated. I know some of you get it – and I know some of you say that you get it – but the real questions are: do you have a plan in place to get reviews from as many couples as possible, and do you have a plan in place to use...

Read More


Apr

30

2017
Systems vs. Processes – Can’t They All Just Get Along?

Systems vs. Processes – Can’t They All Just Get Along?

When discussing the customer journey, we talk a lot about the path a customer takes and the touch points along that path where your business interacts with the customer. This path and those corresponding touch points shape the quality of the customer journey and that quality, or perceived quality, is very much influenced by your systems and processes. That is why evaluating and improving your...

Read More



Page 1 of 212