Marketing Tools


Aug

07

2017
3 Networking Yes-Yes’s and 3 Oh-No’s

3 Networking Yes-Yes’s and 3 Oh-No’s

Although not a necessity, most wedding industry businesses can benefit hugely from a good relationship building plan.  One of the first steps in any relationship building plan is meeting people, and one of the best ways to do that is through networking.  Having said that, I, like many of you, don’t always love networking, and often hate the stereotypical networking!  Yet, when done right, networking can increase awareness...

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Aug

03

2017
6 Keys to Unlocking a Better Business

6 Keys to Unlocking a Better Business

Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business – and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC.  In this upcoming session, I will be discussing not only the importance of focusing on the 6 keys, but focusing on them in...

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Jun

18

2017
Is the customer – or in our case, the couple – always right?

Is the customer – or in our case, the couple – always right?

This year I am talking a lot about the customer journey, which starts the moment a couple finds your business, and how the journey you have them take not only affects whether a couple books you but how, if done right, the journey improves the couple’s entire experience with you and thus improves their overall impression of your business.   So, looking at the importance of a...

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May

23

2017
Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from “all couples are your market” to focusing on attracting and working with your ideal couples, the most important step...

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Jan

15

2016
Six Steps to Business Success Literature Mastering Business Management Concept with Stack of Published Books.

Are your goals SMART goals?

As I sit here beating myself up a little for not writing and sharing consistently over this past year, to be honest, I realized that part of it comes from having not been very specific about my goals regarding writing and blogging last year.  So, it makes perfect sense as I began to teach others about goal-setting and decision-making that it could affect so many...

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Nov

10

2015
What's your current business challenge?

What’s Your Current Business Challenge?

“What’s Your Current Business Challenge?”  I just spent the past two days meeting so many great wedding planners and other wedding pros at the ABC National Conference, and this is what I was asking them to tell me in order to enter my contest.  And, as I added these to the white board in my booth, subsequent folks would look at the list and nod,...

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