Ideal Client


Nov

16

2017
3 Quick Thoughts on Communicating with Potential and Current Couples

3 Quick Thoughts on Communicating with Potential and Current Couples

When it comes to how, and how often, to communicate with your potential and current couples, there are no absolutes when discussing right or wrong ways.  The how, and how often, can and will differ based on many things, including: your ideal couple; the customer journey you want to guide a couple through; and even based on the answers to questions asked and feedback received during...

Read More


Sep

20

2017
The Big Fact & the Big Fiction of the Ideal Client

The Big Fact & the Big Fiction of the Ideal Client

Having had a few lively discussions recently about the reality of ideal clients – or ideal couples as we call them in the wedding industry – I figured it would be good to write about what I consider the big fact and the big fiction of ideal couples.   In my past blog posts, you can read in more detail about the concept of the ideal couple...

Read More


Aug

10

2017
Customer Service and Dealing with Stupid

Customer Service and Dealing with Stupid

I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people.  Does that sound harsh?  Sorry, but it’s true, right?  It can be other vendors, it can be employees, and it definitely can be couples.  Now, obviously, this is not some revelation from on high, but what is important is to discuss is how we...

Read More


Aug

03

2017
6 Keys to Unlocking a Better Business

6 Keys to Unlocking a Better Business

Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business – and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC.  In this upcoming session, I will be discussing not only the importance of focusing on the 6 keys, but focusing on them in...

Read More


Jul

31

2017
3 Tips for Discounting in the Wedding Industry

3 Tips for Discounting in the Wedding Industry

When asked if there is any wiggle room on my price, I am quick to respond that I don’t negotiate or discount my wedding officiant services, and for the most part that is true – the only discount that I do offer is to active-duty military.  Otherwise, I charge the same amount for a full ceremony (or for an elopement, which is a separate price, not...

Read More


Jul

25

2017
Happiness Based Pricing

Happiness Based Pricing

My last blog post, although not very exciting, was a necessary discussion in regards to the why and how of calculating your time cost so that you can price your services accordingly. Not pulse-raising, but a very important topic, because in the service industry of weddings, your time is one of the biggest “costs” to your business, and it is your most precious resource, because,...

Read More


Jun

28

2017
Business Systems

4 Things You Need to Consider When Starting a Wedding Business

When starting any business, there are business things you need to consider and then there are industry things you need to consider.  Of course, many times the industry things drive the business things, so I thought that maybe I should list what I consider 4 very important industry things that, although not specific just to wedding businesses, are very critical to your success in the wedding...

Read More


Jun

18

2017
Is the customer – or in our case, the couple – always right?

Is the customer – or in our case, the couple – always right?

This year I am talking a lot about the customer journey, which starts the moment a couple finds your business, and how the journey you have them take not only affects whether a couple books you but how, if done right, the journey improves the couple’s entire experience with you and thus improves their overall impression of your business.   So, looking at the importance of a...

Read More


May

30

2017
Just Say No to Money?  WTF?

Just Say No to Money? WTF?

One of the toughest things in business is to turn away money, yet, it is something that we as business owners need to be prepared to do, especially in such a personal business as weddings.  How many times have you left a meeting with a couple saying to yourself, that couple is whack (or something similar), yet you send the couple a contract and you let them...

Read More


May

23

2017
Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from “all couples are your market” to focusing on attracting and working with your ideal couples, the most important step...

Read More