Goal Setting


Aug

24

2017
Business Systems

Next Year’s Goal Setting During This Year’s Wedding Season – Yes Please!

I have to admit, I should have written this post a few months ago, but still feel that it needs to be said now rather than waiting until next year.   You may look at the title and be like “what, what, what???  How can I even think about my business goal setting and planning for next year during the main part of the wedding...

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Aug

19

2017
Where Your Business is vs. Where You Want it to be

Where Your Business is vs. Where You Want it to be

In the title of this post, I am not necessarily talking about “is your business successful”, but more along the lines of, “are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make.”   There was this concept talked about in business school called the retail curve, and it showed that the way to make...

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Aug

03

2017
6 Keys to Unlocking a Better Business

6 Keys to Unlocking a Better Business

Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business – and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC.  In this upcoming session, I will be discussing not only the importance of focusing on the 6 keys, but focusing on them in...

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Jul

25

2017
Happiness Based Pricing

Happiness Based Pricing

My last blog post, although not very exciting, was a necessary discussion in regards to the why and how of calculating your time cost so that you can price your services accordingly. Not pulse-raising, but a very important topic, because in the service industry of weddings, your time is one of the biggest “costs” to your business, and it is your most precious resource, because,...

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Jun

21

2017
Thinking Outside the Box – Point/Counter-Point

Thinking Outside the Box – Point/Counter-Point

If you have been in the business world for more than 10 minutes, you have probably heard the phrase, “think outside the box.”  And when you heard it, it probably was in the context of how your business will be, or what you do for someone else’s business will be, more successful if instead of thinking like everyone else and doing what has been done...

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May

23

2017
Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from “all couples are your market” to focusing on attracting and working with your ideal couples, the most important step...

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Dec

27

2016
Life is What I Make Happen

Business Success – Different Definitions for Different People

The end of the current year – and therefore the starting of a new year – is a great time for not only personal reflection and planning, but also for business reflection and planning.  And, one of the important things that I reflect on, and plan for, is achieving business success.  Of course, when most people hear the phrase “business success,” they think of piles...

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Jun

09

2016
Are you taking time off for life, or only focused on work?

Are you taking time off?

This will be something that I talk much more about in the future – work-life integration (not balance, as I don’t think there truly ever is “balance”).  But as we are hitting the core of the wedding season for many of us, are you actually taking time off?  Is it proactive and intentional?  Or is it last-minute as you’ve hit a wall (or got sick)...

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