Customer Journey


Aug

19

2017
Where Your Business is vs. Where You Want it to be

Where Your Business is vs. Where You Want it to be

In the title of this post, I am not necessarily talking about “is your business successful”, but more along the lines of, “are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make.”   There was this concept talked about in business school called the retail curve, and it showed that the way to make...

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Aug

10

2017
Customer Service and Dealing with Stupid

Customer Service and Dealing with Stupid

I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people.  Does that sound harsh?  Sorry, but it’s true, right?  It can be other vendors, it can be employees, and it definitely can be couples.  Now, obviously, this is not some revelation from on high, but what is important is to discuss is how we...

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Aug

03

2017
6 Keys to Unlocking a Better Business

6 Keys to Unlocking a Better Business

Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business – and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC.  In this upcoming session, I will be discussing not only the importance of focusing on the 6 keys, but focusing on them in...

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Jul

31

2017
3 Tips for Discounting in the Wedding Industry

3 Tips for Discounting in the Wedding Industry

When asked if there is any wiggle room on my price, I am quick to respond that I don’t negotiate or discount my wedding officiant services, and for the most part that is true – the only discount that I do offer is to active-duty military.  Otherwise, I charge the same amount for a full ceremony (or for an elopement, which is a separate price, not...

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Jul

25

2017
Happiness Based Pricing

Happiness Based Pricing

My last blog post, although not very exciting, was a necessary discussion in regards to the why and how of calculating your time cost so that you can price your services accordingly. Not pulse-raising, but a very important topic, because in the service industry of weddings, your time is one of the biggest “costs” to your business, and it is your most precious resource, because,...

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Jul

22

2017
Are You Charging Enough For Your Time?

Are You Charging Enough For Your Time?

One of the biggest costs within any business is the cost of labor – and for most in the wedding industry, a large percentage, if not all, of the labor cost in your business, is your labor.  Thus, it is important for you, and your business, to not only understand what you are doing for your couples, but how much time you are spending doing it.  ...

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Jun

28

2017
Business Systems

4 Things You Need to Consider When Starting a Wedding Business

When starting any business, there are business things you need to consider and then there are industry things you need to consider.  Of course, many times the industry things drive the business things, so I thought that maybe I should list what I consider 4 very important industry things that, although not specific just to wedding businesses, are very critical to your success in the wedding...

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Jun

18

2017
Is the customer – or in our case, the couple – always right?

Is the customer – or in our case, the couple – always right?

This year I am talking a lot about the customer journey, which starts the moment a couple finds your business, and how the journey you have them take not only affects whether a couple books you but how, if done right, the journey improves the couple’s entire experience with you and thus improves their overall impression of your business.   So, looking at the importance of a...

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Jun

15

2017
Inquiry to Meeting to Booking – What are Your Numbers?

Inquiry to Meeting to Booking – What are Your Numbers?

When looking at the success of your marketing efforts as a wedding professional, you need to always be looking at three different but related and important statistics: inquiry numbers vs. meeting numbers vs. booking numbers.   As you can probably figure out, your inquiry number is the number of couples who inquire with you about your services.  Your meeting number is the number of couples who have an...

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May

30

2017
Just Say No to Money?  WTF?

Just Say No to Money? WTF?

One of the toughest things in business is to turn away money, yet, it is something that we as business owners need to be prepared to do, especially in such a personal business as weddings.  How many times have you left a meeting with a couple saying to yourself, that couple is whack (or something similar), yet you send the couple a contract and you let them...

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