Business Systems


Nov

16

2017
3 Quick Thoughts on Communicating with Potential and Current Couples

3 Quick Thoughts on Communicating with Potential and Current Couples

When it comes to how, and how often, to communicate with your potential and current couples, there are no absolutes when discussing right or wrong ways.  The how, and how often, can and will differ based on many things, including: your ideal couple; the customer journey you want to guide a couple through; and even based on the answers to questions asked and feedback received during...

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Oct

30

2017
Business Systems

Key Steps to Selecting a Wedding Business Customer Management Solution

In the wedding industry, most of our businesses are small, and, therefore, we don’t have the financial or time resources to design and create a customer management system built specifically around our needs – and for those that do have the resources, please know that it is almost always the wrong way to go. This leaves most of us in the wedding industry limited to the systems that already exist,...

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Sep

26

2017
Inefficiency vs. Overworking in Your Business

Inefficiency vs. Overworking in Your Business

I will admit, I have watched more than my share of online seminars, and been through more than a few different business planner/organizer systems trying to get myself, and my businesses, more organized and more efficient.  Any other planner addicts out there??   And don’t get me wrong, there have been systems that have helped quite a bit and there are a few that I...

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Sep

20

2017
The Big Fact & the Big Fiction of the Ideal Client

The Big Fact & the Big Fiction of the Ideal Client

Having had a few lively discussions recently about the reality of ideal clients – or ideal couples as we call them in the wedding industry – I figured it would be good to write about what I consider the big fact and the big fiction of ideal couples.   In my past blog posts, you can read in more detail about the concept of the ideal couple...

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Aug

24

2017
Business Systems

Next Year’s Goal Setting During This Year’s Wedding Season – Yes Please!

I have to admit, I should have written this post a few months ago, but still feel that it needs to be said now rather than waiting until next year.   You may look at the title and be like “what, what, what???  How can I even think about my business goal setting and planning for next year during the main part of the wedding...

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Aug

19

2017
Where Your Business is vs. Where You Want it to be

Where Your Business is vs. Where You Want it to be

In the title of this post, I am not necessarily talking about “is your business successful”, but more along the lines of, “are you happy with your business… the what you deliver, the how you deliver it, and the how much money you make.”   There was this concept talked about in business school called the retail curve, and it showed that the way to make...

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Aug

10

2017
Customer Service and Dealing with Stupid

Customer Service and Dealing with Stupid

I am going to say with a 100% certainty that, if you own a wedding business, you have dealt with stupid people.  Does that sound harsh?  Sorry, but it’s true, right?  It can be other vendors, it can be employees, and it definitely can be couples.  Now, obviously, this is not some revelation from on high, but what is important is to discuss is how we...

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Aug

03

2017
6 Keys to Unlocking a Better Business

6 Keys to Unlocking a Better Business

Over the past couple of years, I have presented multiple times on the 6 key areas to focus on when creating a successful wedding business – and very shortly I will be presenting a 2.0 version of this presentation at WeddingWire World DC.  In this upcoming session, I will be discussing not only the importance of focusing on the 6 keys, but focusing on them in...

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