blog by bethel


taking business to the next level


Feb

14

2016
What are your next steps?

Just left a conference – what now?

I just got back from attending WeddingWire World in DC – a fantastic industry conference for both professional development content and connections with other great folks – and the big question is “now what?” I go through this every time I leave a conference or workshop or class, so I thought I’d share with you what I’ve figured out works best for me, and what...

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Jan

15

2016
Six Steps to Business Success Literature Mastering Business Management Concept with Stack of Published Books.

Are your goals SMART goals?

As I sit here beating myself up a little for not writing and sharing consistently over this past year, to be honest, I realized that part of it comes from having not been very specific about my goals regarding writing and blogging last year.  So, it makes perfect sense as I began to teach others about goal-setting and decision-making that it could affect so many...

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Nov

10

2015
What's your current business challenge?

What’s Your Current Business Challenge?

“What’s Your Current Business Challenge?”  I just spent the past two days meeting so many great wedding planners and other wedding pros at the ABC National Conference, and this is what I was asking them to tell me in order to enter my contest.  And, as I added these to the white board in my booth, subsequent folks would look at the list and nod,...

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Jun

04

2015
Giving and Receiving words on arrows around a sphere to symbolize the full circle of sharing and getting back, a form of karma for the good things you do for others

Philanthropy: A Powerful Business Tool

I will be speaking tomorrow at the Carlsbad Chamber of Commerce’s First Friday Breakfast on what I expect to become one of my signature speaking topics, “Philanthropy: A Powerful Business Tool” and I could not be more excited! Those who know me personally know that I have two great passions (well, in addition to travel, diving, and the love of my life): business and philanthropy.  I...

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Feb

12

2015
Who are you?  Have a fun bio!

Who are you? Have a fun bio!

Just the other night, I was asked to be one of the “Vendor Spotlight” speakers at the San Diego NACE monthly event, and naturally I was up for it!  Well, when the organizer asked me to send over a bio, but one other than the norm, I decided to have fun with it. And here’s what I came up with! She speaks Japanese.  She dives with...

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Feb

02

2015
Pocket App – Systems and Apps to Manage Your Business

Pocket App – Systems and Apps to Manage Your Business

I’ve been spending so much time lately thinking about systems and process and planners – both for me and for my clients – and I thought that maybe I should start thinking out-loud and sharing what I’m finding. So here’s the start of a category of posts on “Systems and Apps to Manage Your Business” or maybe “Systems and Apps to Move Your Business Forward”…...

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Sep

20

2014
Why DIY Isn’t Good for Our Businesses Either

Why DIY Isn’t Good for Our Businesses Either

I just returned from this year’s Wedding MBA, a conference for wedding industry professionals and specifically focused on the business side of weddings. The very first speaker at this year’s conference spoke about how many wedding pros decry the DIY trend in couples (including “hiring friendors”), and yet DIY so many things in their own business, especially their branding – their logo, their website, their marketing...

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Sep

12

2014
Your Ideal Client

Your Ideal Client

I mentioned last time – in talking about knowing your why and your ideal client’s why – about the importance of knowing your ideal client, but maybe we should talk more about that. It seems very clear to me, but I know that some business owners don’t approach it the same way. Can you take any and all business that comes your way? Sure, you...

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Sep

10

2014
Knowing your Why

Knowing your Why

Do you know your Why? If you haven’t yet watched it, I highly recommend that you watch Simon Sinek’s TED Talk on the Golden Circle: The full version is here (18 minutes): http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html And then here is an abbreviated version (only six minutes): Watch it on YouTube The first time I saw it, I sat there with the biggest grin on my face, as he...

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Sep

09

2014
What are your next steps?

Launch of Elevate by Bethel

Who am I, and why am I doing this? Most folks who know me from the wedding industry here in San Diego weren’t surprised when I said that I was creating and launching a business coaching and speaking (and training) business called Elevate by Bethel.  They told me that they were glad to hear that it would be alongside officiating (as we all know that...

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