blog by bethel


taking business to the next level


May

23

2017
Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from “all couples are your market” to focusing on attracting and working with your ideal couples, the most important step...

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May

15

2017
Here Ye, Here Ye – The Power of Reviews

Here Ye, Here Ye – The Power of Reviews

For wedding professionals, the importance of having recent and great reviews cannot be overstated. I know some of you get it – and I know some of you say that you get it – but the real questions are: do you have a plan in place to get reviews from as many couples as possible, and do you have a plan in place to use...

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Apr

30

2017
Systems vs. Processes – Can’t They All Just Get Along?

Systems vs. Processes – Can’t They All Just Get Along?

When discussing the customer journey, we talk a lot about the path a customer takes and the touch points along that path where your business interacts with the customer. This path and those corresponding touch points shape the quality of the customer journey and that quality, or perceived quality, is very much influenced by your systems and processes. That is why evaluating and improving your...

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