blog by bethel


taking business to the next level


Jun

18

2017
Is the customer – or in our case, the couple – always right?

Is the customer – or in our case, the couple – always right?

This year I am talking a lot about the customer journey, which starts the moment a couple finds your business, and how the journey you have them take not only affects whether a couple books you but how, if done right, the journey improves the couple’s entire experience with you and thus improves their overall impression of your business.   So, looking at the importance of a...

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Jun

15

2017
Inquiry to Meeting to Booking – What are Your Numbers?

Inquiry to Meeting to Booking – What are Your Numbers?

When looking at the success of your marketing efforts as a wedding professional, you need to always be looking at three different but related and important statistics: inquiry numbers vs. meeting numbers vs. booking numbers.   As you can probably figure out, your inquiry number is the number of couples who inquire with you about your services.  Your meeting number is the number of couples who have an...

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May

30

2017
Just Say No to Money?  WTF?

Just Say No to Money? WTF?

One of the toughest things in business is to turn away money, yet, it is something that we as business owners need to be prepared to do, especially in such a personal business as weddings.  How many times have you left a meeting with a couple saying to yourself, that couple is whack (or something similar), yet you send the couple a contract and you let them...

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May

26

2017
Business Systems

Want to Know the Answer – Use Questionnaires

As part of our discussion on how to improve the customer journey, we talk about automating certain tasks, making them easier for you, and in some cases even making them easier your customer.   One perfect example is the use of an online questionnaire to collect information.  Of course, if it is only a couple of pieces of information that you want or need, it is fine...

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May

23

2017
Your Ideal Couples – 3 Tips to Determine Market Size

Your Ideal Couples – 3 Tips to Determine Market Size

If you read my blog, have heard me or other wedding professionals speak, listen to small business guru podcasts, etc., there is no doubt that you have heard about the concept of the ideal client, or in our case, the ideal couple.   When moving your business from “all couples are your market” to focusing on attracting and working with your ideal couples, the most important step...

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May

15

2017
Here Ye, Here Ye – The Power of Reviews

Here Ye, Here Ye – The Power of Reviews

For wedding professionals, the importance of having recent and great reviews cannot be overstated. I know some of you get it – and I know some of you say that you get it – but the real questions are: do you have a plan in place to get reviews from as many couples as possible, and do you have a plan in place to use...

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Apr

30

2017
Systems vs. Processes – Can’t They All Just Get Along?

Systems vs. Processes – Can’t They All Just Get Along?

When discussing the customer journey, we talk a lot about the path a customer takes and the touch points along that path where your business interacts with the customer. This path and those corresponding touch points shape the quality of the customer journey and that quality, or perceived quality, is very much influenced by your systems and processes. That is why evaluating and improving your...

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