Monthly Archives: June 2017


Jun

28

2017
Business Systems

4 Things You Need to Consider When Starting a Wedding Business

When starting any business, there are business things you need to consider and then there are industry things you need to consider.  Of course, many times the industry things drive the business things, so I thought that maybe I should list what I consider 4 very important industry things that, although not specific just to wedding businesses, are very critical to your success in the wedding...

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Jun

21

2017
Thinking Outside the Box – Point/Counter-Point

Thinking Outside the Box – Point/Counter-Point

If you have been in the business world for more than 10 minutes, you have probably heard the phrase, “think outside the box.”  And when you heard it, it probably was in the context of how your business will be, or what you do for someone else’s business will be, more successful if instead of thinking like everyone else and doing what has been done...

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Jun

18

2017
Is the customer – or in our case, the couple – always right?

Is the customer – or in our case, the couple – always right?

This year I am talking a lot about the customer journey, which starts the moment a couple finds your business, and how the journey you have them take not only affects whether a couple books you but how, if done right, the journey improves the couple’s entire experience with you and thus improves their overall impression of your business.   So, looking at the importance of a...

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Jun

15

2017
Inquiry to Meeting to Booking – What are Your Numbers?

Inquiry to Meeting to Booking – What are Your Numbers?

When looking at the success of your marketing efforts as a wedding professional, you need to always be looking at three different but related and important statistics: inquiry numbers vs. meeting numbers vs. booking numbers.   As you can probably figure out, your inquiry number is the number of couples who inquire with you about your services.  Your meeting number is the number of couples who have an...

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